Tuesday, February 26, 2013

Lay's Chicken & Waffles

In the same grouping as Lay's Cheesy Garlic Bread, we have these... Lay's Chicken & Waffles.  I don't want to speak poorly of them before trying them, as I do enjoy chicken and waffles... sometimes even chicken and waffles combined, but... in a chip?  What?  But... why?  Do people really enjoy them so much that this was a top three front-runner for the new flavor?
 Also, given my experience with multi-flavor chips only really having one main flavor, I'm unsure if I'll taste chicken or waffle or some magical combination of the two.  Who can say?  I can because I'm about to try them.

But what do they taste like?
They taste a lot like how they smell which is 'syrup-y'.  Not much chicken or waffle in fact.  It's mostly syrup that I'm tasting.  And... I guess, to be fair, if you're eating chicken and waffles and you put maple syrup on them then that's pretty much all you're going to taste.  But... if you advertise chicken and waffles then I kinda expect to at least taste some chicken or waffles and not just the topping.  I think the big problem is that they're thinking too big.  Make one flavor really good - not this weird mix of two flavors that completely fails at tasting like either.

There's something little bit... smokey... about them, which I guess could be argued as the 'chicken' flavor, but I don't think it really qualifies.  I had chicken chips in Australia and those often tasted like chicken - with this I don't get much chicken flavor at all.  These really mostly taste like syrup and it's a little disappointing.  I was promised several flavors, and I'm just not seeing it.

There's something weird about eating syrup flavored potato chips that I don't think requires a repeat.  These are a novelty, sure, but nothing more.  I certainly hope they don't win the flavor war, or, if they do, are branded just as syrup chips because that's what they are.  The hunt continues for the Sriracha flavored chips, but until then, the Cheesy Garlic Bread is the winner, even though they weren't all that great either.  Still... these aren't awful, they're just very syrup-y.


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